Saturday, May 8, 2010

GREENLIGHT COLLECTIBLE NEWS: MECUM AUCTION BLOCK HEAVY HITTERS MAKE IT TO DIE-CAST!

BEST-SELLING MECUM AUCTION VEHICLES NOW AVAILABLE AS DIE-CAST MODEL REPLICAS
1:64 Scale Cars on Sale at Original Spring Classic Auction in Indianapolis



Mecum Collector Car Auctions has teamed up with GreenLight Collectibles, a die-cast car manufacturer based in Indianapolis, Ind., to produce 1:64 scale replicas of select high-profile automobiles sold across the Mecum Auction block. The limited-edition replica vehicles will be available for sale during Dana Mecum's 23rd Original Spring Classic Auction, May 19-23, 2010, at the Indiana State Fairgrounds.

"These high-quality die-cast collectibles are a wonderful way for enthusiasts at any budget to take home a car of their dreams," said President Dana Mecum. "The GreenLight replicas are exact reproductions of some of the most sought-after cars featured at our events. They are both a nice keepsake item as well as a perfect gift idea for car enthusiasts."

GreenLight, which was founded in 2002 by Kevin Davey, a former licensing director at the Indianapolis Motor Speedway, currently showcases three cars sold at Mecum Auctions in its Auction Block Series 11, including a 1969 Chevrolet Chevelle COPO sold for $310,000 at Mecum's 2009 Original Spring Classic Auction; a 1966 Shelby GT-350 Hertz Fastback that Mecum sold for $112,500 at their 2009 Kissimmee, Fla., Auction; and a 1971 Dodge Charger R/T Hemi sold for $215,000 at the 2008 Original Spring Classic Auction. The highly collectible series, which has a limited production run of 4,000 units, features opening hoods, detailed engines, real rubber tires, metal body and chassis, detailed graphics and custom license plates.

In May 2010, GreenLight and Mecum will introduce the Auction Block Series 12 line, which will include three more die-cast cars modeled after prominent Mecum auction sales: a 1970 Pontiac GTO Judge, sold for $350,000 at the 2009 St. Charles, Ill., Auction; a 2008 Chevrolet Corvette 427 that sold for $80,000 at the 2009 Kansas City, Kan. Auction; and a 1967 Chevrolet Corvette Convertible (Top Up) that Mecum sold for $196,000 at the 2009 Bloomington Gold Corvette Auction.

The companies are also collaborating on a 1:18 scale replica of the famous 1965 Shelby Daytona Cobra Coupe CSX2601, which sold at Mecum's Monterey Auction in 2009 for a record-breaking $7.25 million - the highest price ever paid for an American car at public auction. The replica will be available July 2010 with only 1,900 produced.

"We are excited to grow our relationship with Mecum Auctions," said Jeff Nelson, national sales manager, GreenLight Collectibles. "Their broad recognition and esteemed reputation in the auction marketplace allows us to create replicas of some extremely remarkable cars, and we look forward to working with them on more die-cast cars in the future."

In addition to onsite auction sales, the die-cast cars are available at www.mecumgear.com for $5 plus shipping and handling. They are also sold at select retail outlets including Toys "R" Us, Inc., KMart and Meijer.

There will be more than 1,750 vehicles that will cross the block during Mecum's Spring Classic Auction, to view a complete list, visit http://www.Mecum.com. The Original Spring Classic Auction, held at the Indiana State Fairgrounds, will be broadcast live on Mecum's popular television series, "Mecum Auto Auction: Muscle Cars & More" on HD Theater - Discovery Communications' first 24-hour high-definition cable network, offering compelling real-world and motorized content. The auction will take place in the Toyota Blue Ribbon Pavilion, with tickets available at the door for $15.

The Mecum Auction Company has been specializing in the sale of collector cars for 23 years, now offering an industry-leading 5,000 collector cars per year. Consignment, bidder and event information is available online at http://www.Mecum.com or by calling 815.568.8888.



In this photo: (L to R) Kevin Davey, president of Indianapolis-based GreenLight Collectibles, and National Sales Manager Jeff Nelson display their latest Auction Block Series featuring limited-edition replicas of select vehicles sold by Mecum Auctions.

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