Thursday, May 1, 2008


Proudly Presents

Somewhere City Plush Dolls
Designed by Goran Lelas

STRANGEco, purveyors of the peculiar, is proud to announce the release of the newest addition to the Somewhere City family. Developed in collaboration with The Museum of Modern Art, Somewhere City is designed by Goran Lelas, an accomplished designer whose magical style spans fashion, illustration, children's literature and costume design. The new Somewhere City plush dolls feature the two signature characters from the series- Memo Wee the elephant and Oink Le Rouge the pig. Both are over 9 inches in height and are constructed from a soft and innovative terry cloth material.

Croatian born Lelas began his design career in Milan, where he relocated to shortly after graduating from the University of Design Zagreb. He has worked in diverse fields, from stage and costume to high-end fashion design as well as children's illustration. Always working for the best in their respective industries, Lelas has built a reputation for bringing magical whimsy and childlike dreamscapes to the high fashion and high art worlds. Some highlights from his resume include Casa Vogue, Vanity, Sergio Rossi, Pret a Design, and children's adaptation of the opera The Magic Flute.

Somewhere City Plush Dolls - suggested retail price - $25.99 each

The Somewhere City collection is the first toy collaboration between STRANGEco and The Museum of Modern Art and the first toy designed by Lelas. In addition to the high quality plush dolls, the collection features a special series of six plastic toys, each created with interchangeable pieces and high quality design. The MoMA Design Store also features two exclusive box sets featuring three figures per set.

In addition the the box set, STRANGEco, is releasing the Somewhere City plastic toys in special individual packaging, available at all MoMA Design Store locations,, and at finer retailers worldwide through STRANGEco Distribution.

For more information, visit

Somewhere City MoMA 3-Pack- Suggested retail price - $29.99 each

Somewhere City Individual Figures- Suggested retail price - $9.99 each

No comments: