SEGA TEAMS UP WITH HASBRO TO CREATE TOYS BASED ON THE INCREDIBLE HULK VIDEO GAME INSPIRED BY LEGENDARY MARVEL SUPER HERO AND UPCOMING MOVIE
SEGA� of America, Inc. announced it is working with renowned toy designer and manufacturer, Hasbro, Inc., to produce a line of toys based on THE INCREDIBLE HULK video game. Targeting the core fans of Marvel�s renowned green goliath THE INCREDIBLE HULK, Hasbro�s licensed toy line will include four action figures based on characters seen in the official video game from SEGA, including Bi-Beast and The Gray Hulk. The remaining two toys will be announced at Comic Con in San Diego, CA in July 2008. The figures will be available for an approximate retail price of $9.99 each and are recommended for ages 4 and up.
"We are extremely excited about teaming up with Hasbro," said Sean Ratcliffe, Vice President of Marketing at SEGA of America, Inc. "The Hulk franchise is the most recognized brand in the Marvel Universe and the anticipation surrounding the release of INCREDIBLE HULK movie, video game and Hasbro�s toy lineup are a winning combination."
Based on the blockbuster Marvel� franchise and comic book saga, THE INCREDIBLE HULK video game is an intensely realistic third-person action title that will be available on all major video game platforms in June 2008. With the upcoming release of THE INCREDIBLE HULK video game, the new toy line from HASBRO is a must-have product for any HULK fan.
�Hasbro is thrilled to be working with SEGA to bring HULK fans four very special action figures based on several Marvel characters appearing in the video game,� said Eric Nyman, Vice President of Boys Marketing at Hasbro, Inc. �The action figures and video game are two great ways for kids and fans to experience THE INCREDIBLE HULK and expand their HULK collections.�
In the fast-paced, action-packed video game, players take the role of Bruce Banner who scours the planet trying to find the antidote to cure him of his involuntary rage brought on by exposure to deadly gamma rays. As one of Marvel��s most powerful Super Heroes, players can demolish anything in their path, including lamp posts, passing cars and even buildings. The fury-fueled game also features key moments from the film, as well as additional plotlines and characters from THE INCREDIBLE HULK universe. Players crash through New York City, battling gigantic enemies amidst soaring skyscrapers in a massive open world where anything and everything can be used as a weapon.