Sunday, July 13, 2008

MATTEL TOY NEWS: HOT WHEELS AT COMIC CON!

HOT WHEELS® SHOWCASES CUSTOM VOLKSWAGEN BUS DESIGNS AT COMIC-CON 2008 AND UNVEILS NEW BATMAN CARS AND MOTORCYCLES



Popular Die-Cast Brand Displays Pop-Culture Inspired VW Buses and Gives Sneak Peak of New Batmobile and Batgirl Cycle at America’s Premier Pop-Culture Convention





WHAT: Designed to commemorate the 40th anniversary of Hot Wheels® cars, an exhibit featuring customized 1:18 scale Hot Wheels® Volkswagen buses was showcased earlier this year at Gallery 1988 in Los Angeles. Hot Wheels® returns to Comic-Con International in San Diego to feature these one-of-a-kind creations and offer autograph sessions with the VW Bus artists. Hot Wheels® will also unveil the new 1:50 scale Batmobile along with the Batman and Batgirl die-cast motorcycles. In addition, the Mattel action play booth will feature giveaways, Mattel DC Comics and Masters of the Universe fan panels and product unveils from the DC Universe Classics, Justice League Unlimited, Infinite Heroes, CARS and Batman “The Dark Knight” line.




WHEN: Wednesday, July 23 (Preview Night, 6 p.m. – 9 p.m.)
Thursday, July 24 - Saturday, July 26 (9:30 a.m. – 7 p.m.)

Sunday, July 27 (9:30 a.m. – 5 p.m.)




WHERE: San Diego Convention Center

111 West Harbor Dr.

San Diego, CA 92101

Booth #3029 (Mattel) and #3445 (Hot Wheels®)





WHO: Four Horsemen (Jim Preziosi, Eric “Cornboy” Mayse, Eric Treadaway and Chris Dahlberg) - Famous action figure sculptors, responsible for Mattel's DC

Universe Classics and Masters of the Universe action figures (Thursday – Saturday,

1 p.m.)

Keith Giffen - Appearing courtesy of DC Comics, creator of “Lobo” (Thursday

and Friday, 2 p.m.)

Frank Varela – Mattel Graphic/Concept artist (Thursday and Saturday, 11 a.m.)

Emiliano Santalucia - Cover artist on the recent Masters of the Universe animated

series (Thursday and Saturday, 3 p.m.)

Brandt Peters and Kathie Olivias - Husband/Wife team, VW Bus Artists (Friday, 3 p.m.)

Greg Smikins - VW Bus Artist (Saturday, 2 p.m.)

Mattel Executives - Available for interviews regarding Hot Wheels® and much more (throughout show)





PANELS: Friday, July 25 - Mattel and DC Comics Fan Panel - Room 8 (11:30 – 12:30 p.m.)

Masters of the Universe Fan Panel - Room 8 (5 – 6 p.m.)




VISUALS:


§ Customized 1:18 scale Hot Wheels® Volkswagen Buses




§ Advance look at new Hot Wheels® Batman cars and motorcycles




§ Exclusive products not available anywhere else




§ Convention color (fans, costumes, etc.)




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